How to… Empower Your Business
Published in Aquila Style, March 2012
So, you’ve finally launched your dream biz. You have a great product. You’ve chosen a name and a fancy logo, planned your budget and started your promotions. And voila! Customers begin to buy your products or use your services. You feel good about it – but you’re not quite satisfied. Wondering how to get your startup to the next level? Whether you are running an online boutique, a neighbourhood cafe or that little beauty salon around the corner, here are a few tips that will help you empower your business.
Let’s start with your brand. In a world of parity, your brand can be your greatest asset. Ideally, you’ll want your product to be the Jimmy Choo of high heels or the Birkin of handbags. To achieve that, there are two basic rules that you must go by: be different and constantly deliver on your promise. The idea is simple: The human memory recalls distinctive things more easily, and, as your schoolteacher would likely have told you, repetition helps the mind to remember. A distinctly different, positive impression of your business, repeated over and over, will place you in a top spot in the minds of your customers.